Video Course 5:
Foundations in Space Marketing
This course is a foundation course in marketing intangible communication services. It presents the value concept and the importance of understanding customer (industrial, regulatory, and individual) needs and provides a foundation in the process of designing and providing the basic components customers want and need. The course demonstrates various strategies and tactics business and governmental partnerships may employ to obtain and preserve market share. It demonstrates the importance of process metrics and the manner in which they are used to measure various customers' levels of satisfaction and brand loyalty as well as company financial performance. Examples and vignettes from companies ranging from NASA to Sea Launch are used for discussion and analysis.
Marketing Concept
Click link to view or right click link to download:
320x240 video (128 MB) |
640x480 video (346 MB) |
audio (41 MB)
Market Segmentation
Click link to view or right click link to download:
320x240 video (95 MB) |
640x480 video (259 MB) |
audio (31 MB)
Packaging and Promotion
Click link to view or right click link to download:
320x240 video (143 MB) |
640x480 video (384 MB) |
audio (48 MB)
Consumer Behavior
Click link to view or right click link to download:
320x240 video (117 MB) |
640x480 video (320 MB) |
audio (39 MB)
Space Systems Tutorial
Fall 2006
Video Course 1: Basics of Satellite Communications by Dr. Joseph N. Pelton, includes:
Lecture 1:
Services, History and OrbitsLecture 2:
Frequency Allocations, Spectrum and Key TermsLecture 3:
Components of Communication SatellitesLecture 4:
Modulation, Multiplexing and Link BudgetsLecture 5:
Ground Segment and Practical Aspects of Satcom
Video Course 2: Fixed Satellite Systems by Dr. Joseph N. Pelton, includes:
Lecture 1:
Objectives, Key Definitions and Systems GrowthLecture 2:
Evolution of FSS Networks - Technology Trends, Ground Antennas and TTC&MLecture 3:
Regulatory Shifts, Trade Constraints, Frequency Allocations and New Business Trends
Video Course 3: Satellite Communication Services by Dr. Don Flournoy, includes:
Lecture 1:
DBS and DABLecture 2:
MSS-LEO and MSS-GEOLecture 3:
FSS-VSAT and IP-Sat
Video Course 4: Space Remote Sensing Systems by Dr. Scott Madry, includes:
Lecture 1:
Introduction to Space Remote SensingLecture 2:
Current and Future Remote Sensing SystemsLecture 3:
High Resolution and Advanced SystemsLecture 4:
Active Radar Remote Sensing Systems
Video Course 5: Foundations in Space Marketing by Dr. Daniel D. Butler, includes:
Lecture 1:
Marketing ConceptLecture 2:
Market SegmentationLecture 3:
Packaging and PromotionLecture 4:
Consumer Behavior
